Fine Pharmaceuticals
Overview
Fine Pharmaceuticals is a Western Cape based pharmaceuticals company dedicated to the research and development of effective, natural and healthy alternatives to conventional medicines.
The company's old website had both outdated product information and web technologies; the task was to build a new website for the company to re-launch their online presence. The goal was to attract new customers to the brand through search engine queries for their wide range of products as well as to keep existing customers up to date with news and events.
Responsibilities
Hit Delete was responsible for the entire project, including front end design, XHTML and CSS coding, PHP programming, content management system integration, newsletter management integration and statistics management integration.
Brand Identity
The Fine Pharmaceuticals brand is aged and well positioned in the local pharmaceuticals industry. The brand is established upon natural and healthy alternatives to conventional medicines. The circular logo embodies the natural protection the company's products provide. Brent Murphy, the company's M.D., leads Fine Pharmaceuticals from the front and greatly contributes to the brand's credibility and professionalism.
The website embodies both the natural approach and corporate professionalism of the Fine Pharmaceuticals brand.
We were most impressed by the detailed and comprehensive proof that was delivered to us which allowed us to more that adequately review the concept they had come up with. This allowed us to make changes to the overall design idea and allowed us to be involved in the creative process from beginning to end.
The short amount of time it took for Rob and Andrew to deliver the complete site to us was phenomenal. We are very happy with their work and would recommend them to anyone.